A Note from Charlie Euchner
For years, I have been working with business professionals in all fields: health care, tech, pharma, energy, finance, and more.
My goal has always been simple: to show the simple, actionable tools they could use to transform how they think, act, and relate to others.
I have usually worked along two tracks: the core mechanics of writing (sentences and paragraphs, style, grammar, editing, etc.) and storytelling (creating relatable narratives that show how people seek to realize their best selves).
In recent months, while teaching at Yale and working with corporate clients, I saw how to blend together three major challenges:
- Simplify: Too often, our writing gets overly dense, technical, repetitive, and uncertain. To really understand our challenges–and then express them–we need to master the art of simplification. We need to untangle what’s tangled, clear out the dreck, and express ideas clearly.
- Clarify: Even when we create clear and cogent prose, we shrug at the result: So what? Once we have stripped writing down to its essential ideas, we need to identify the idea that gives it all meaning. We need clarity on what matters most. If we can do that, we’re almost home.
- Storify: To get home, we need to give writing the energy and empathy of a story. Understanding for ideas is essential, but not enough. To capture the audience–and give them a memorable experience, which they can use in their business and life–we need to use the tools of storytelling.
These three tasks–Simplify, Clarify, and Storify–are my mission.
I want to help you master these distinct challenges of communication in our oversaturated, distracted, and noisy world. I want to help you cut through the confusion to understand what matters the most, and then express it.
Interested? Get in touch!
Charlie Euchner
Let’s Talk.
Email me at charlie @ simplifyclarifystorify.com