‘Clarity of mind means clarity of passion, too’
BLAISE PASCAL
It’s not enough to explain complex topics well.
For anything to matter, you need to find the essence of the subject. And you need to connect it to what matters for your team, partners, customers, and community.
Why are we here? What do we do? What matters to us?
Most important: What do we want to share?
When you know the purpose behind what you write and talk about, you have a North Star.
And you can use that North Star to guide everyone in your world.